Outdoor activities and nature sports meet the trend. Nowadays more and more people are going into the mountains. New kinds of sport are developing, which are increasingly claiming nature.
Conflicts within the individual interest groups (skiing, hiking, mountain biking, etc.) and between leisure and business are emerging.
Against this background, the Tyrolean region government launched the project “BERGWELT TIROL – MITEINANDER ERLEBEN” in 2014. The aim is to reconcile the economic and leisure interests and needs of the individual user groups and to allow a conflict-free interaction in the mountains.
With a good dose of humor, we sensitize the people to a respectful and ruthless dealing with one another in the mountain. The goal of our advertising clips is to create attention. We want to make the audience think about topics such as “share the trail – divided paths for bikers and hikers” or “where the fun stops – forestry restricted area” and at the same time to question their own behavior on the mountain.
“The development of this campaigns Idea was a wild rollercoaster ride! We created one concept after the other, throw them away, pulled them out again, started all over until we tried something completely different in the end. We moved on knifes edge because it was upon us to bring out a powerful message and respect all sides that are involved in this very hot topic. It was challenging but great type two fun to complete this tuff mission with an unconventional approach.”
“We arrived early morning at this beautiful Tyrolean mountain location. Camera, Light, Sound and scenery – all was set up. The actors took their seat on the bench and started to act the first scene. After the very first view words I couldn’t hide my grin – no even more I was smiling all over the face. In this moment it became clear to me that every little puzzle part will fit together and we will produce a wonderful commercial piece. Shortly after we pulled of the next spot in a forest close to Innsbruck. We had a lot of ideas what we can possibly do with these big forest machines, which the forest department provided for us. It was a tough task to pull our ideas of and due to the great work of the lumberjack professionals who helped us it turned out great. We couldn’t wish for a better team on set!”
“It was super impressive to see all these heavy forestry machines in action. But what was even more fun is that we were allowed to do whatever we want with these machines and so we could realize every single detail of the pictures we wanted to film.”
We are a professional ski and mountain sports film and photo production from Innsbruck/Tyrol, Austria. We produce advertising films and image clips and we are specialized in exceptional time-lapse and drone shots.