adidas eyewear is known for making high quality ski goggles and sunglasses.
The goggles and glasses are developed for discerning athletes and detail lovers. The design, production and distribution of all their products still happens in Linz, Austria. We had the pleasure to shoot the FW 2017 brand campaign of the ski goggles for them.
Further on we produced a campaign clip to underline the new product innovations. We spent two days on the Kitzsteinhorn near Salzburg, where we could finalise the project in a very short time with the valuable support of adidas eyewear.
“In this project I was responsible for editing. It was a very nice collaboration with the colleagues of adidas eyewear. They came up with clear ideas and instructions in regard to the final product. In addition, I was given enough responsibility and creative freedom to be able to deliver a perfect result.”
“It’s rock’n’roll time, when you have to photograph the brand campaign pictures for a renowned and famous brand. You have to design and implement this campaign in such a way that you meet the demands of your customer. But that requires a hundred percent commitment and your best possible performance. At the end it’s always the same: A happy client makes me a happy photographer. And of course the pics look cool on the billboards and make me feel proud.”
“I was left a lot of creative freedom for this product shooting. I had the opportunity to pursue an idea, where it wasn’t quite clear whether it would work out. I tried to accomplish a long camera ride, which starts from a macro-perspective of Kaja Schöpf’s eye and ends in a portrait shot of her. It was very difficult to realize a constant sharpness of the pictures. In retrospect we cut the glasses of the goggle and a new background into the whole picture. The idea behind was, to explain the functionality of the goggle while using a completely new artistic approach.”
We are a professional ski and mountain sports film and photo production from Innsbruck/Tyrol, Austria. We produce advertising films and image clips and we are specialized in exceptional time-lapse and drone shots.